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Global Green USA:
Stemming Climate Change |
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Written by Rentals Manager
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Tuesday, 30 October 2007 |
Global Green is working on several fronts to help stem global climate change; from policy and advocacy to green affordable housing and green schools.
The Power of Celebrity
The most effective solutions to climate change are only adopted when they are effectively communicated to policymakers and the public. In just the past three years, Global Green has reached hundreds of millions of people around the world through its innovative celebrity campaigns around the Academy Awards that have featured: Charlize Theron, Leonardo DiCaprio, Morgan Freeman, Natalie Portman,Tom Hanks, Susan Sarandon and Salma Hayek. Global Green’s Red Carpet/Green Cars hybrid campaign and annual celebrity Rock the Earth events have generated high profile media coverage in publications such as the New York Times, LA Times,Washington Post, and Architectural Digest as well as the entertainment and broadcast media including CNN, Fox News, and all of the networks and their affiliates. The Human Face of Global Warming
In a recent effort to demonstrate the human impacts of climate change, Global Green led a delegation of celebrities, scientists and political leaders to the Arctic Circle on Earth Day. Salma Hayek and Jake Gyllenhaal helped Global Green generate worldwide visibility from “the top of the world” about the plight of the indigenous Inuit people whose very way of life is threatened by the impacts of snowmelt attributed to global warming. As a result of the trip, Global Green generated international press coverage that included the Washington
Post and CNN. |
